Why Choose Us
Bulk SMS Australia — Scalable Business SMS Gateway
With Send99 you can send Promotional SMS and Transactional SMS to Australia on approved routes, subject to carrier and local compliance rules, with fast delivery and transparent pricing.
Satisfied Client
Expert Member
Why Businesses Choose Send99 in Australia
Special Feature
Unbeatable Rates
Our direct interconnections with operators around the globe, rate- and route-quality-based automated routing, and state-of-the-art infrastructure ensure higher delivery rates, lowest latency and round-the-clock support
Delivery Speeds
Our direct interconnections with operators around the globe, rate- and route-quality-based automated routing, and state-of-the-art infrastructure ensure higher delivery rates, lowest latency and round-the-clock support
Messaging Quality
Sending messages is quite easy, but Delivering them quickly and consistently is more difficult. We use technologies that help us to exceed the benchmarks of messaging quality, regardless of the geographical location of the User
Sending Bulk SMS to Australia
Send99 supports all the mobile networks in Australia. We offer delivery with International Long code Senders, Alpha Numeric Senders and Local Short code Senders, Send99 is a proud direct partner of over 800 Mobile Networks Globally and Helps Companies with Promotional SMS Campaigns, OTP Validation, Sending Banking Alerts and other critical information.
- Send SMS to any country
- Dynamic Sender ID
- Unicode Support
- Messages over https API
- Messages over SMPP
Bulk SMS Coverage in Australia
Send99 delivers to the three mobile network operators: Telstra, Optus, and TPG Telecom / Vodafone Australia and major MVNOs (Boost, amaysim, Belong, and similar) on those RANs. 04xx mobile numbers, porting, and prepay and postpay are in scope for A2P when the sender and content meet ACMA and industry codes of practice. Regional and remote (NT, TAS, regional WA) are included; latency can vary, so test on real devices. Public per-SMS rates on our site are in €; many Australian companies top up in USD or AUD depending on your account. A typical rate quote can be restated in AUD per 1,000 SMS for your FP&A. We support one-way alerts and two-way (MO) on approved numbers for customer support and 2FA.
Australian Spam Act, Privacy & Industry Codes
The Spam Act 2003 (Cth) and ACMA and Communications Alliance industry codes require consent (express or, where law allows, limited inferred), accurate sender ID, and a working unsubscribe (usually STOP) for commercial SMS, plus timely opt-out processing. Privacy Act 1988 and the Australian Privacy Principles (APPs) cover personal data in your lists, including APP 8 if data is disclosed offshore. OAIC guidance applies to notifiable data breaches. Scam and phishing SMS are a enforcement focus; never impersonate government or major banks. Send99 is your delivery processor; you (the APP entity or your overseas representative) must document lawful use. Do-not-call and similar registers can interact with B2B SMS—get legal review. Children and gambling content may need stricter review under state and territory law.
Australian Use Cases and Pricing in AUD
Common programs: neobank and big-bank 2FA, superannuation and trading alerts, retail and e-commerce, food delivery, utilities billing, telco, and public transport (Opal, Myki, etc.) with permission. Education and health (appointment style messages) when policies allow. Pricing uses our public € list; settlement in AUD is common—request a sheet in AUD per 1,000 or per million SMS. GST 10% may apply to our service fee for ABN-registered customers unless a specific exemption applies. Seasonal load (EOFY, Black Friday, Boxing Day) may need early capacity. We model TCO in AUD for AU-only, ANZ (with New Zealand), or global apps.
Sender ID & Numbering in Australia (Alphanumeric & Virtual)
Australia supports alphanumeric originators, virtual long numbers, and short codes for A2P, subject to carriers, registries, and industry anti-scam rules. Two-way virtual numbers and toll-free (where offered) are used for helpdesk and 2FA. Shared short codes are less common; leased short or long numbers are typical for regulated, high-volume brands. Unicode and emoji can vary on device; test on Telstra, Optus, and TPG / Vodafone handsets. Scam mitigation and sender registration can block unapproved traffic. We route with DLR to the major MNOs. Request a pre-production sender review in AUD and your TPS for Sydney, Melbourne, and regional samples.
Frequently asked questions
How much does bulk SMS to Australia cost?
Send99 uses pay-as-you-go pricing. Rates for Australia depend on the destination network, volume, route class, and sender type, so the live rate card in your account is the source of truth. For a written quote, share your monthly volume, target networks, and whether you need marketing, transactional, or two-way traffic. See bulk SMS pricing for the general model.
Which sender IDs can I use in Australia?
Alphanumeric sender IDs, Australian long numbers, and short codes are the usual options in Australia. Sender-ID and use-case review for high-volume or regulated traffic may be required before high-volume traffic is approved. Send99 helps you choose a sender type that matches your use case and expected throughput.
Is bulk SMS compliant in Australia?
Business messaging in Australia is governed by the Spam Act 2003, enforced by the ACMA. You need a documented opt-in, a clear opt-out using STOP/HELP keywords, and records showing when and how each contact consented. Send99 provides the gateway and delivery reporting; the sending business remains responsible for consent and content.
Can I send OTPs and marketing messages to Australia?
Yes. Transactional messages such as OTPs, alerts, and receipts usually need transactional routing and may require a different sender profile from promotional campaigns. Keep marketing to contacts who opted in, respect quiet hours, and separate the two traffic types so carrier filtering does not delay time-sensitive messages.
How fast is delivery to Australia?
Most messages are submitted to Telstra, Optus, TPG Telecom, and regional carriers within seconds, but actual handset delivery depends on the subscriber being online, carrier filtering, and the route. Send99 returns delivery reports so you can measure acceptance and troubleshoot failures instead of assuming every submitted message arrived.