Why Choose Us
Bulk SMS UAE — Business SMS Marketing Gateway
With Send99 you can send Promotional SMS and Transactional SMS to UAE on approved routes, subject to carrier and local compliance rules, with fast delivery and transparent pricing.
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Why Businesses Choose Send99 in the UAE
Special Feature
Unbeatable Rates
Our direct interconnections with operators around the globe, rate- and route-quality-based automated routing, and state-of-the-art infrastructure ensure higher delivery rates, lowest latency and round-the-clock support
Delivery Speeds
Our direct interconnections with operators around the globe, rate- and route-quality-based automated routing, and state-of-the-art infrastructure ensure higher delivery rates, lowest latency and round-the-clock support
Messaging Quality
Sending messages is quite easy, but Delivering them quickly and consistently is more difficult. We use technologies that help us to exceed the benchmarks of messaging quality, regardless of the geographical location of the User
Sending Bulk SMS to the UAE
Send99 supports all the mobile networks in UAE. We offer delivery with International Long code Senders, Alpha Numeric Senders and Local Short code Senders, Send99 is a proud direct partner of over 800 Mobile Networks Globally and Helps Companies with Promotional SMS Campaigns, OTP Validation, Sending Banking Alerts and other critical information.
- Send SMS to any country
- Dynamic Sender ID
- Unicode Support
- Messages over https API
- Messages over SMPP
Bulk SMS Coverage in the UAE
The United Arab Emirates market is built on the two mobile network operators, e& (Etisalat) and du (Emirates Integrated Telecommunications) with MVNOs and enterprise subsidiaries on the same RAN. Dubai, Abu Dhabi, and the other emirates (Sharjah, Ajman, RAK, Fujairah, UAQ) all use the same +971 5x plan and national A2P arrangements. English and Arabic (including RTL templates) are standard; Unicode can increase per-message part count—size your AED (or € / USD) budget accordingly. On-net vs international sender rules are strict: only approved traffic and registered sender profiles pass. DLRs help prove delivery for fintech, exchange, and government-related notifications. We map your expected mix of OTP, promotional, and governmental-style alerts to the right campaign class and throughput.
UAE Data, Telecom and Content Rules (TRA / TDRA, PDPL)
A2P in the UAE is subject to telecom regulator policy (TDRA, formerly TRA) and carrier acceptable-use rules. Marketing and financial SMS may need prior registration of sender labels and message categories. Personal data is protected under the UAE Federal Decree Law on personal data (PDPL) and free-zone privacy laws: consent, purpose limitation, cross-border transfer mechanisms, and DSR handling should be in your ROPA. Critical infrastructure, crypto, and government-related messaging can draw extra review. Prohibited or sensitive verticals (unlicensed loans, unapproved health claims, etc.) are filtered by MNOs. Send99 is your delivery processor; you, as data controller, must show lawful contact basis and any local approval the regulator or carrier needs. Religious, political, and adult content classes are high risk: get legal and carrier review. Provide Arabic and English STOP/HELP text for marketing where you run bilingual programs.
UAE Use Cases & Pricing in AED / Foreign Currency
Typical use cases: remittance, exchange, fintech, e-commerce, ride-hailing, and property portals in Dubai and Abu Dhabi; government and semi-government notifications where a contract covers bulk SMS; luxury retail, F&B, events, logistics, and e-commerce last-mile updates. Per-SMS public rates are in €; you can request a quote in AED per 1,000 or USD per 1,000 for local finance sign-off. VAT 5% in the UAE may apply to our fee depending on place of supply and your TRN. Ramadan, Eid, GITEX, and retail peaks need capacity and Arabic templates planned early. We can break out reporting for Expo, DMCC, ADGM, and mainland cost centres for large groups.
Sender ID & Numbering in the UAE
Domestic A2P uses approved short codes, long virtual numbers, and brand sender labels that Etisalat, du, and their MVNO layer have cleared. Random international long codes are not the default customer experience; use locally vetted origination. Two-way and premium programs need a carrier-approved flow, not a generic blast. Unicode and Arabic may require UDH for long messages. We coordinate registration, MT/MO tests, and DLR and size TPS for Black Friday, White Friday, and other peaks. Request an AED- or USD-denominated quote with your OTP vs marketing split for e& and du.
Frequently asked questions
How much does bulk SMS to the UAE cost?
Send99 uses pay-as-you-go pricing. Rates for the UAE depend on the destination network, volume, route class, and sender type, so the live rate card in your account is the source of truth. For a written quote, share your monthly volume, target networks, and whether you need marketing, transactional, or two-way traffic. See bulk SMS pricing for the general model.
Which sender IDs can I use in the UAE?
Pre-registered alphanumeric sender IDs are the usual options in the United Arab Emirates. Sender-ID registration and content approval before traffic can go live may be required before high-volume traffic is approved. Send99 helps you choose a sender type that matches your use case and expected throughput.
Is bulk SMS compliant in the UAE?
Business messaging in the United Arab Emirates is governed by TDRA rules and carrier content-approval requirements. You need a documented opt-in, a clear opt-out using STOP/HELP keywords where supported, and records showing when and how each contact consented. Send99 provides the gateway and delivery reporting; the sending business remains responsible for consent and content.
Can I send OTPs and marketing messages to the UAE?
Yes. Transactional messages such as OTPs, alerts, and receipts usually need transactional routing and may require a different sender profile from promotional campaigns. Keep marketing to contacts who opted in, respect quiet hours, and separate the two traffic types so carrier filtering does not delay time-sensitive messages.
How fast is delivery to the UAE?
Most messages are submitted to e& (Etisalat) and du within seconds, but actual handset delivery depends on the subscriber being online, carrier filtering, and the route. Send99 returns delivery reports so you can measure acceptance and troubleshoot failures instead of assuming every submitted message arrived.